ABOUT REFORMYOU
The Story Behind Reform You
A long-term approach to health, confidence, and personal growth, shaped by experience, values, and work with hundreds of clients.
A Coaching Program Built for Long-Term Results
ReformYou was born from a simple observation: most people could follow a short-term plan, but very few were given the structure or clarity to maintain their progress afterwards. The industry was full of quick sprints, but not many steady, sustainable paths.
From the beginning, the aim behind ReformYou has been to offer a different approach. Something that respects the reality of busy lives while still helping people move toward their long-term potential.
Meet Dom - ReformYou Founder
Dom started coaching over a decade ago, working with a wide range of clients, from complete beginners to high-performing professionals. Before coaching, he competed as an athlete until a serious injury changed everything.
Recovering from that experience became a turning point. He had to rebuild not just strength, but his confidence, habits, and overall health.
That journey shaped the way he coaches today: steady, structured progress, sustainable habits and an understanding that real change takes time.
Dom has since worked with more than 600 clients, contributed to workplace wellbeing programmes, and previously built and sold a nutrition company. ReformYou brings all of that experience together into one long-term coaching philosophy.
Clarity, Structure, and Long-Term Thinking
ReformYou is grounded in a few simple principles:
- Real change comes from consistency, not extremes
- Small, sustainable habits lead to long-lasting results
- Coaching works best when it is honest, supportive, and personalised
- Training and nutrition should support your life, not control it
- Progress should be measurable, but never rushed
The program is built around the idea that physical transformation should be something you can maintain for decades. Quick results can feel exciting, but long-term health, confidence, and strength come from a different approach, one based on structure, patience, and sustainable routines.
The aim is not just to improve how someone looks, but to support how they live.
Understanding Busy Lives
Most of ReformYou’s clients are professionals balancing demanding careers, families, and long hours. Over the years, we have learned that coaching must adapt to real life, not the other way around.
ReformYou is shaped by that understanding: sessions that make sense, guidance that feels achievable, and habits that are realistic to maintain over time.
Don't you want to see what the full potential of you looks and feels like?
The work I do is grounded in the belief that people are capable of far more than they think, especially when given structure and support. ReformYou is my way of helping people build that version of themselves in a sustainable, long-term way.
Ready to Transform Your Body and Your Confidence?
Start your journey with a free discovery call.
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